Sky joined forces with IBF World Heavyweight champion boxer and Olympic gold medalist Anthony Joshua MBE, who has become a Sky Ambassador.
Joshua joins Sky and its award-winning products, services and content, from Sky Q and Sky Go to Sky Atlantic and Sky Sports. Fighting on Sky and Sky Sports Box Office, the heavyweight champion has been a constant fixture on screens over the past five years, with this news cementing a long-standing relationship.
The partnership will also see Joshua play a leading role in supporting Sky's commitment to helping young people reach their potential across the UK and Ireland. By the end of this academic year, over half a million young people will have been involved in Sky Academy initiatives.
The news comes ahead of Joshua's world heavyweight unification title fight - the biggest of his professional career to date - against Vladimir Klitschko at Wembley Stadium live on Sky Sports box office.
Anthony Joshua is a British professional boxer. He has held the IBF heavyweight title since 2016, having previously held the British and Commonwealth heavy titles. Joshua was born in Watford to Nigerian-born parents. He had his early years in Nigeria before he moved back to UK halfway through year seven. Joshua has expressed an interest in chess as well as reading as a way to reinforce his boxing and tactical abilities.
After winning super-heavyweight gold at the London Olympics in 2012, Joshua turned professional and has since won all 18 of his professional bouts by knockout.
IBF Heavyweight World Champion and Olympic gold medalist Anthony Joshua MBE said: "Sky has been with me since the start of my professional career. They've followed me every step of the way and I am pleased to be joining such a great and ambitious organization.
"As a Sky Ambassador I believe I'm in an incredibly strong position to inspire others, especially the next generation, to unlock their future potential and give something back."I want to reach out to people, use the progress I am making in the ring as a platform to complete a number of projects globally, and this partnership with Sky will help unlock that work."
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